Which email marketing tool should I use?

Answer 4 questions. Get the one platform that fits your business — and its true cost at your list size and send frequency.

1. What kind of business are you?
Creator / contentnewsletter, courses, digital products
Ecommerce storeShopify, WooCommerce, product sales
SaaS / B2Bsoftware, product-led, automation-heavy
Local / small businessservices, simple campaigns
2. How many subscribers do you have?
3,000
3. How often do you email your list?
4
4. What's your monthly tool budget?
$60

Your verdict

Estimated monthly cost at your size
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How the cost actually breaks down

The single biggest hidden cost is billing model: per-contact tools charge for every stored subscriber whether you email them or not; per-send tools charge only for what you send. At a large, lightly-emailed list that difference can be 4×.

Disclosure: This tool is free. If you sign up through a link on this page, I may earn a recurring commission from the platform you choose. That commission never changes which platform is recommended — the verdict is computed from your inputs, not from who pays more. Pricing shown is list-price, monthly, in USD, verified against vendor pricing pages and subject to change; the vendor's page is authoritative.